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How to scale your online course with youtube ads

Arnaud Lejand
Arnaud Lejand


Are you stuck with a course that just isn’t selling? Are you ready to take it to the next level and reach a wider audience? Well, there’s good news! You can use youtube ads to scale your online course. In this blog post, we’ll show you how to create and optimize your youtube ad campaign to get more students enrolled in your course. So if you’re ready to learn how to scale your online course with youtube ads, keep reading!

Why you should use youtube ads to scale your online course

Youtube ads are one of the most effective tools for course creators who want to grow and scale their online course. Youtube ads allow you to target and reach potential customers in a cost-effective and efficient way. Youtube ads also give you the ability to track your return on investment (ROI) in real time, so you can invest more money in strategies that work and cut costs for those that don’t. Plus, Youtube Ads integrate easily with Google Adwords so you can access additional data from Google that will help you optimize your campaigns even further. Youtube Ads provide an intuitive platform where course creators can quickly create and launch campaigns without any prior experience or technical know-how. So if you’re looking to take your online course to the next level, Youtube Ads are an invaluable tool that should be part of your promotional mix.

How to create a youtube ad that is effective step by step

YouTube ads are an effective way to help introduce your product or service to potential customers. Here is a step-by-step guide to creating a youtube ad that will drive results. First, you’ll need to decide on a target audience and craft a compelling message that resonates with them. Taking into account factors like target demographics, interests, and viewing habits can help you create an ad that will actually reach your desired audience. Next, you’ll need to create captivating visuals for the ad. The more creative and eye-catching the visuals are, the better chance your youtube ad has of standing out in users’ feed. Finally, measure success by running tests and tracking the performance of different ads within youtube’s analytics platform. By following these steps, you’ll be well on your way towards creating youtube ads that drive major results!

How to launch your ads on google ads (Youtube ads) Step by step

If you’re ready to take your advertising game to the next level and launch an ad campaign on Google Ads (formerly known as YouTube Ads), you’ve come to the right place! Building your ads is probably the easiest part, but you’ll have a lot more success if you take a few steps before getting started. First, create an account and make sure that all of your contact information is correct. Once inside, create your campaigns with targeted keywords, budget limits and measurements optimized for success. Try to use creative advertisements (such as videos or graphics) that will catch people’s eye and be sure to include relevant calls-to-action in each ad. Review everything one last time before launching—you don’t want any mistakes in your ads! Finally, decide whether you’ll be running pay-per-click (PPC) or cost-per-view (CPV) ads — this will determine how much money you’ll spend on each click or view of your ad. With these steps taken care of, click “Launch Now” and get ready for potential new customers and sales! Good luck!

How to track the results of your youtube ad campaign

If you’re investing in a YouTube ad campaign and want to measure it for success, there are several metrics you can track. First, start by examining the views – how many people have watched your video or clicked through to the link? Also pay attention to the type of views. Were they organic, or were they from someone who saw the advertisement? Tracking this difference will help you understand how much bang your buck is getting. You can also look at engagement metrics like likes and dislikes, comments, shares, subscribers, watch time and average view duration. These all help provide valuable insights into whether potential customers find your video worth their time and investment. Finally, after all these components have been tracked carefully you can use correlation analysis to see if there was any correlation between an action such as clicking on an ad and making a purchase. This is an invaluable tool for understanding the ultimate goal of any Youtube Ad Campaign – audience acquisition. With these techniques you can measure up-to-date insights on how effective your campaign has been so far and adjust it accordingly! As long as you keep all these metrics in mind, tracking the results of your YouTube ad campaign should be a breeze! So get out there and make sure those clicks turn into conversions! Good luck!

Case study: how one online course creator used youtube ads to successfully scale their business

When it comes to marketing online courses, the best strategies are far from one-size-fits-all. Case in point: one talented online learning creator who found great success with an unexpected tactic. Rather than taking the traditional route of SEO optimization and digital ads, this creator decided to venture into uncharted territory: YouTube ads. And boy, was he glad he did. After a few A/B tests with creative videos and clever copywriting that incorporated phrases like “learn from your couch”, the instructor started seeing amazing results. He soon had scores of new students signing up for his course every day and was able to effectively scale his business to extraordinary heights in no time. The moral of the story? When it comes to marketing your unique product or service, don’t be afraid to try something new! You never know what kind of success you might find!

You can use youtube ads to scale your online course by reaching a larger audience and generating more leads. You can create an effective ad by following the tips in this blog post. If you want to learn more about how to use youtube ads, or if you want help scaling your online course business, schedule a call with our growth team today.

Arnaud Lejand
Arnaud Lejand

Marketing researcher and Senior Media Buyer at Course Incubator. Arnaud has over 6 years of experience in marketing gained in agencies, Online Courses and education businesses.

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Article by
Arnaud Lejand

Marketing researcher and Senior Media Buyer at Course Incubator. Arnaud has over 6 years of experience in marketing gained in agencies, Online Courses and education businesses.

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