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How To Build Your Email Marketing Strategy (Steps & Examples)

Arnaud Lejand
Arnaud Lejand


Have you ever wondered how some businesses seem to have a never-ending stream of customers? Or how they always seem to know exactly what their customers want? The answer is often email marketing.

Email marketing is one of the most powerful tools in a business’s arsenal. It allows you to reach out to your customers directly, and build a relationship with them. But it can be tough to know where to start.

In this blog post, we’re going to show you how to build an email marketing strategy that will help you get the most out of your campaigns, and keep your customers coming back for more. We’ll give you some tips on what goes into a winning email strategy, as well as some examples of successful campaigns from businesses like yours. So let’s get started!

Define your goals – what do you want to achieve with your email marketing campaign

Defining your goals is the first step in creating a successful email marketing campaign. When crafting your goals, you should consider what you want to accomplish with your campaign, such as building stronger relationships with customers, increasing engagement through coupons or special offers, or driving more sales. You should also ask yourself how you can measure whether you are achieving these goals — this could be something like tracking open rates or sales conversions. Ultimately, having measurable goals ensures that your email marketing efforts are focussed and tailored towards obtaining a specific result. By developing an action plan centered on marketing objectives, you can ensure that each email is designed to help reach those objectives and drives success for your business. With well-defined and attainable goals in place, you’re ready to start creating a profitable email marketing campaign! “`

Research your audience – who are you trying to reach, and what do they want to see from you

Understanding your audience is an essential part of any successful business or marketing plan. Without accurate information about the people you are trying to reach, your message can easily be overlooked or misinterpreted. Before beginning a project, do some research to understand who you are trying to reach and what their interests and needs may be. For example, if you are targeting a younger demographic, consider how they use different kinds of media so that you can tailor your message accordingly. Alternatively, if you are targeting older generations, you will need to draw on different methods of communication than you would with a younger audience. Additionally, determine which messages are most important to your target audience and design content in ways that resonate with them. Understanding who your audience is first can help you create effective content that appeals to their interests and helps deliver the desired results. By researching your audience ahead of time, you take key steps toward achieving success in whatever project comes next.

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Choose the right platform – there are a lot of options out there, so make sure you pick one that meets your needs

With the proliferation of platforms on the web today, it can be difficult to know which one is right for you. But doing your research and assessing your options is essential for ensuring that you get a platform that meets both your current needs and any that may emerge in the future. To start, consider how you will use the platform: are you looking for an e-commerce solution or a way to publish multimedia content? Then, look at how flexible it is—how easily can it integrate with other applications? And also evaluate how secure and reliable it is—after all, customer data should always remain safe and secure. With all of these factors in mind, you can make an informed decision about the best platform for your business. It’s worth taking your time to choose the right one: if done right, the right platform will provide exactly what you need to drive growth and success in your business.

Create compelling content – this is what will get people to actually open and read your emails

When it comes to getting people to open and read your emails, content is key. However, creating engaging and compelling content isn’t always easy. It’s essential to think carefully about the needs of your recipients and focus on crafting emails that are tailored to their interests. Doing this effectively starts with identifying your audience’s pain points and writing content that offers them solutions or provides meaningful insight into their lives. Additionally, formatting matters: research reveals that emails that include a clear call-to-action (CTA) are significantly more likely to generate reader engagement than those without one. Similarly, consider utilizing videos, graphics, GIFs, or other visuals within your emails – studies indicate that visuals can increase click rates by up to 300%. Finally, consider personalizing the message; personalized emails create more powerful connections with readers than generalized messages do. Utilize these tactics and you’ll be sure to create compelling content for your emails that will get readers engaged!

Set up a system for tracking results – without data, it’s impossible to know if your campaign is successful

Without data, it’s impossible to tell if your marketing campaigns are successful. But tracking and measuring results doesn’t have to be difficult. With the right metrics and processes in place, you can start gathering data that will help you understand what’s working—and what’s not. In order to accurately track results, the first step is to identify your key performance indicators (KPIs). These vary depending on the type of campaign you’re running, but generally include things like website visits per day, open rates for emails sent out, or total return of investment for certain ads. Once you’ve identified your KPIs, the next step is to set up a system for tracking them. This could mean implementing an app that can track metrics across multiple channels automatically—or setting up a spreadsheet with manual updates whenever your metrics change. Having a system in place makes it easier to look back at past campaigns and compare their performance over time. This kind of insight into customer behaviour can help inform decisions in future campaigns and ensure they’re as effective as possible. While it might take some time to get used to monitoring and measuring data, ultimately it will pay off when you have the information needed to make sure your marketing efforts are successful – so don’t overlook this critical step!

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Keep refining as you go – don’t be afraid to experiment and try new things

The path to success isn’t always a linear one. Rather, it often involves trials and errors, successes and failures. It’s important to have a clear direction in mind, but also remain flexible enough to pivot and explore different courses of action. As you advance along your journey, you should be open to experimentation and continually refine your approach. This can mean trying out new strategies or tactics; introducing novel products or services; conducting more research; or even simply changing up the order in which you get things done. Don’t be afraid to try new things – some risks won’t payoff, but sticking with what already works can result in lost opportunities too. By keeping refining as you go, you enable yourself to capitalize on unforeseen trends and breakthroughs that may arise. That is how you make the most of your time, energy, and resources and achieve meaningful results over the long run.

Email marketing can be a great way to reach your target audience and achieve your business goals – but only if it’s done right. By following the tips in this blog post, you should be well on your way to putting together a campaign that will get results. And don’t forget, even the best email marketers are always fine-tuning their approach as they go along. So keep learning, testing and refining as you go, and you’ll see those results start rolling in before you know it.

Arnaud Lejand
Arnaud Lejand

Marketing researcher and Senior Media Buyer at Course Incubator. Arnaud has over 6 years of experience in marketing gained in agencies, Online Courses and education businesses.

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Arnaud Lejand

Marketing researcher and Senior Media Buyer at Course Incubator. Arnaud has over 6 years of experience in marketing gained in agencies, Online Courses and education businesses.

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