Course Incubator

Facebook ads for Online course creators – Complete Guide

Arnaud Lejand
Arnaud Lejand


Everything You Need to Know About Running Facebook Ads for Your Online Course

Are you ready to take your online course to the next level? The truth is, you won’t get the kind of success your online course deserves without tapping into the powerful world of Facebook ads. The good news is that running effective Facebook ads is easier than it looks. In this guide, you’ll learn the basics of Facebook advertising and how to best use this incredible platform to promote your online course.

What Exactly Is Facebook Advertising and How Does It Work?

Facebook advertising is a powerful tool that allows you to target specific audiences and promote your products and services to them. Through a variety of targeting options, including demographics, locations, interests, and even life events, you’re able to show highly relevant ads to users who are likely to be interested in what you’re selling. Facebook advertising works by creating ad campaigns and ads on a budget that you are comfortable with, essentially “bidding” for people’s attention. You can decide how much to invest or you can set a bidding strategy that automatically optimizes based on your goals.

Why Should You Use Facebook Ads to Promote Your Online Course?

There are several reasons why running Facebook ads is the best way to promote your online course. Here are a few of the top reasons:

1. Reach Your Target Audience

Facebook ads are a great way to reach your target audience quickly and with precision. With the advanced targeting features, you can reach exactly who you want to reach with your online course. This makes it a powerful tool for reaching potential customers who are more likely to buy your course.

2. Low Investment Cost

In comparison to other forms of advertising, Facebook advertising is highly cost-effective. You can get started with as little as $5, meaning that even if you don’t have a big budget to spend, you can still reach your target market.

3. Highly Trackable

Facebook’s Ad Manager tool makes tracking and optimizing your ads easier than ever before. This is particularly useful because you can quickly identify which ads are most successful and tweak them accordingly.

How to Set Up and Target Your Facebook Ads to Sell Your Online Course

Now that you know why you should be using Facebook to promote your online course, let’s look at how to set up and target your ads.

1. Set Your Goal

The first step is setting your goal for your campaign. Do you want to focus on increasing brand awareness, gaining more leads, or driving clicks and conversions? This will help you determine what kind of ads you should be running. For example, if you want to promote your online course, then you might want to focus on driving clicks and conversions.

2. Define Your Target Audience

Once you’ve set your goal, it’s time to define your target audience. Here you’ll need to answer some key questions, such as who is most likely to buy your online course and what interests they have. To do this, you’ll need to consider things like age, location, gender, interests, and more. This will help you create laser-targeted ads that are more likely to be successful.

3. Choose the Right Ad Format

When it comes to choosing the right ad format, you have several options. You can choose to run a single image ad, a carousel ad, or a video ad. You’ll also want to decide where your ads will appear — for instance, you can choose to show your ad in the news feed, Facebook Marketplace, Instagram, and more. Again, this will depend on your goals and target audience, so you’ll need to consider carefully.

4. Write Compelling Copy and Design Attractive Ads

Once you’ve chosen the right ad format, it’s time to write compelling ad copy and design attractive ads. Your ads should be designed to grab your target audience’s attention and draw them in. Your ad copy should be clear and engaging, and should explain what your online course is about and how it can help your target audience.

5. Set a Budget and Monitor Performance

Now it’s time to set a budget for your ad campaign. This should be based on your goals and what you can afford to spend. Once your ad campaign is up and running, you’ll need to monitor its performance. You can do this yourself or you can use Facebook’s Ad Manager tool to get deeper insight into how your ads are performing.

Advanced Strategies for Running More Successful Facebook Ads

If you want to take your Facebook ad campaigns to the next level, there are some advanced strategies you can use.

1. A/B Testing

A/B testing is a powerful way to optimize your Facebook ads. Essentially, you create two different versions of your ad and then test each one to see which one performs better. This allows you to quickly identify what works best and make adjustments accordingly.

2. Retargeting

Retargeting is a great way to stay front of mind with your audience and increase conversions. With retargeting, you can show ads to people who have already visited your website or interacted with your ad in the past. This will allow you to remind them about your online course and further convince them to take the plunge.

3. Experiment with Video Ads

Video ads are becoming increasingly popular and for good reason. They are incredibly engaging and stand out from the crowd. You can use video ads to showcase your online course and give potential customers an inside look into what they can expect.


Running effective Facebook ads is a great way to promote your online course and reach your target audience. With the right strategy and the right tools in place, you can successfully use Facebook ads to drive clicks and conversions. The trick is to understand your target audience, create attractive ads, and focus on testing and optimizing to get the best results. Hopefully this guide has helped you better understand how to promote your online course with Facebook ads. Remember, running successful Facebook ads can be a lot of work, but the rewards are more than worth it. Good luck!
Arnaud Lejand
Arnaud Lejand

Marketing researcher and Senior Media Buyer at Course Incubator. Arnaud has over 6 years of experience in marketing gained in agencies, Online Courses and education businesses.

Share this articles
Subscribe for weekly updates
arnaud expert copywritting and marketing for course incubator
Article by
Arnaud Lejand

Marketing researcher and Senior Media Buyer at Course Incubator. Arnaud has over 6 years of experience in marketing gained in agencies, Online Courses and education businesses.

Keep learning