A Webinar Funnel
Like I’ve mentioned before, to get someone to buy from you, you need to build trust with them – and a webinar funnel is a great way to do that. Typically a webinar will consist of you putting on a presentation around the topic that you teach inside your course. There’s even the opportunity to build relationships with live Q&A’s. You’re no longer trying to sell something to someone, you’re offering them the chance to learn about something. This is key, because it’s the first step in building trust with your potential customers.
Offering a free trial
Offering a free trial is arguably the easiest and lowest-barrier-to-entry funnel you can use. You simply offer your course to people for free (for a limited number of days). This gives them a chance to “try before they buy” and is by far the most effective way to get people into your course and consuming your content. The problem with offering free content is that you can often attract the wrong people. Everyone loves a freebie, and often people will sign up for things just because they can. But it becomes a numbers game.
Offering a “mini” version of your course
Similar to the free trial is offering a mini version of your course. It’s super simple – rather than trying to pitch your full course in an ad, you simply take a section of your course (or create a separate mini version) and offer it for free. For example, let’s pretend you offer a course on video editing. Selecting the best editing tool) and offer that for free. If they like what you have to say in the mini-course, there’s a strong chance they’ll want to upgrade!Offering a mini-course also makes a great offer for your Facebook ads. People sign up knowing that they are going to learn something for free and get to learn about you, your style of teaching and will quickly know whether the rest of the course will be valuable to them. It’s also a great pre-qualifier because if someone signs up to your mini-course, you can almost guarantee they are a perfect customer for your main course – and so you can continue to nurture and market to them regularly. Related: 3 Types of Facebook Ads to Boost Your Online Course Sales
Three ways to generate more leads and customers for your course using Facebook ads. Like anything we do in advertising it’s important to test different things to see what works best for you. For some industries, webinars can work really well, whereas for others, offering a free trial might be more profitable. What’s true for all three though is, if you do them you will build your audience, generate more leads, and will attract potential buyers.